The South Korean giant Samsung could be releasing the first-ever rollable phone to the market as soon as 2025. According to the initial report by respected Korean tech news publisher The Elec, the technology company is focusing on a new product direction which will look at a ‘roller’ phone that can roll up to a large display. It’s believed it could be “released in the second half of 2025.” And the Elec describes the potential new phone as being equipped with under-panel camera technology that hides a built-in camera under the display. This comes after the company was pipped by rival Huawei to the triple-folding phone.