Cross-posted from Harvard Business Online Have you noticed that more and more companies are marketing "simplicity" as a reason to buy their products or services? For example, Philips Electronics advertises "Sense and simplicity" while Bank of America promotes "Clear, easy-to-understand products." Simplicity also is the subtle message that Schwab conveys when it says "Talk to Chuck" and that Fidelity suggests when it says just "Stay on the line." The reality is that simplicity is highly appealing in a world that is getting more and more complex -- where consumers have too many choices, where technology is constantly evolving, and where the political and economic environment is unpredictable.

 

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