Here’s why big brands like Harley-Davidson, Caterpiller, and Lowe’s are caving to the anti-DEI crusader. The capitulations arrived one after another, a line of white flags growing longer by the week. First Tractor Supply Co., then John Deere, then Harley-Davidson and Brown-Forman (the distillery giant behind Jack Daniel’s) and Ford, followed by Lowe’s and Molson Coors and, more recently, Caterpillar.

BING NEWS:
  • Robby Starbuck’s anti-DEI activism uses a very familiar playbook
    Why some of America's most macho brands, from Caterpiller to Harley-Davidson, are running scared from the anti-woke crusader Robby Starbuck.
    10/22/2024 - 11:30 pm | View Link
  • From Megadeth to MAGA: Robby Starbuck Is Having a Moment
    (Bloomberg) -- Robby Starbuck is a long way from Hollywood and, as he tells it, the liberals who canceled him for “coming out” MAGA. Most Read from Bloomberg NJ Transit, Amtrak Trains Delayed ...
    09/24/2024 - 1:00 pm | View Link
  • From Megadeth to MAGA: Robby Starbuck Is Having a Moment
    Starbuck begins each anti-DEI campaign, and announces each victory, with a video from his studio with documents and videos displayed on a screen behind him. Most of the videos exceed a million views.
    09/23/2024 - 10:43 pm | View Link
  • Anti-DEI activist Robby Starbuck is everywhere but critics say his influence is overstated
    If you’re reading this newsletter, you’ve probably already heard of Robby Starbuck. He’s the right-wing activist who made headlines this summer by calling out companies on social media ...
    09/20/2024 - 1:48 am | View Link
  • More

 

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Welcome to Wopular

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