NEW YORK (AP) — The sneaker is a force in fashion, music and sports, but where did it all begin? With the rubber tree, of course, and that's where senior curator Elizabeth Semmelhack ventured for a new exhibit, "The Rise of Sneaker Culture," at the Brooklyn Museum. "I wanted to go all the way back to the sap of the tree — the rubber tree — and find out how and why the sneaker even came into existence in the first place," said Semmelhack, from Toronto's Bata Shoe Museum, a partner for the show with the American Federation of Arts. The exhibit of about 150 shoes opens Friday and is ambitious in scope, spanning rubber production to Prada to the coveted kicks bearing basketball legend Michael Jordan's name, along with his monumental endorsement deal with Nike.Read more on NewsOK.com