Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It’s also announced that it has raised $21.5 million in seed funding. The idea of sticking advertising on a cab isn’t new, but Firefly offers drivers what it calls a “digital smart screen,” allowing advertisers to run targeted, geofenced campaigns. The company has apparently run more than 50 ad campaigns already, during a beta testing period in San Francisco and Los Angeles, with hundreds of cars on the road. “Being the first at building out the IP is going to be the main differentiator,” said co-founder and CEO Kaan Gunay.
Rideshare Advertising Startup Firefly Launches With $21.5m In Funding
Anthony Ha, TechCrunch
Thu, 12/06/2018 - 10:15am
Topics: san francisco los angeles being ceo kaan lyft it s earlier cargo in coalition clean air apparently we re the nfx pelion venture partners decent capital tencent s jason zeng jeffrey housenbold softbank vision fund new york s taxi limousine commission firefly ip gunay we we re uber new york softbank vision fund rideshare advertising startup funding drivers company companies driver data money digital seed main ride-hailing million road smart run doesn advertisers additional network campaigns rules
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