Attempting to bring a brick-and-mortar industry online is no easy feat. It takes time, investment, and a willingness to roll with the punches. San Francisco-based startup Rentcycle graduated from Founder Institute in 2009 with a mission to bring the "rentals industry" online, offering free, realtime reservations for consumers and cloud-based business management and product listing solutions for local rental shops. After graduating from Founder Institute, the startup went through several beta launches, before raising a $1.4 million seed round from Collaborative Fund, Andreessen Horowitz, SV Angel, Founder Collective, and Amicus Capital, as well as angel investors including Max Levchin, co-founder of PayPal and Chairman at Yelp, and Founder of Shopzilla Farhad Mohit.