Billie For over 100 years, women have been encouraged to shave already hairless body parts in advertising. But now, with #Projectbodyhair, Billie is actively encouraging females everywhere to be proud of their bodies — and body hair choices. The company provides personal care products without what they call "the Pink Tax" — an added expense for products marketed to women. Billie offers a full range of products to take care of your body hair whether you choose to shave or not. If you've ever thought that ads for women's shave products are completely ludicrous, California-based personal care company Billie might just have you covered. Ever since shaving became a thing, there's been an unfortunate double standard in how products for women and men are marketed.