Ray-Ban’s Meta smart glasses are the best-selling product in the majority of Ray-Ban stores in Europe, the Middle East, and Africa. One year on from the release of the second generation of the Ray-Ban Meta glasses, EssilorLuxottica’s CFO Stefano Grassi revealed on a recent investors’ call that the smart glasses are the top-selling product in 60% of Ray-Ban stores in EMEA – a term used to describe the geographical region encompassing Europe, the Middle East, and Africa. Speaking in the parent company’s Q3 2024 earnings call, Mr Grassi told investors, as reported by Upload: “Ray-Ban Meta, very happy about the performance that we’ve seen.