Publishers are pouring resources to turn their niche “branded-content” businesses into significant growth drivers, expanding into areas that have traditionally been the domain of advertising agencies.
WSJ.com: Media & Marketing, Wall Street Journal: Business: Media & Marketing
Sun, 12/11/2016 - 3:20pm
Publishers are pouring resources to turn their niche “branded-content” businesses into significant growth drivers, expanding into areas that have traditionally been the domain of advertising agencies.