Phasing Out Orcas Could Save Seaworld’s Reputation

ORLANDO, Fla. — SeaWorld built its brand on a leaping and splashing killer whale named Shamu. She was part of its logo, gave her name to stadiums in the theme parks and was the inspiration for rides. The orca image sold T-shirts and soft, stuffed animals. With the company phasing out its orca program, it is forced to ponder the question: What is SeaWorld without Shamu? “The orcas were their most powerful engagement tool,” said Allen Adamson, a marketing and branding expert based in New York.

Sections:  u.s.   
Topics:  Maine   Cumberland County   Portland   
BING NEWS:
  • Orcas Return To Infamous Penn Cove For First Time In Over 50 Years
    On August 8, 1970, Penn Cove saw a large-scale attempt to round up orcas and take them into captivity to be displayed in marine parks. Over 80 orcas were herded into the area using speed boats and ...
    11/7/2024 - 2:02 am | View Link
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