With demand at fever pitch for vice presidential candidate Paul Ryan to show us his abs, the spotlight has also landed on Beachbody -- the Santa Monica, Calif.-based fitness outfit behind P90X, Ryan's video workout program of choice.P90X, which gained popularity through a series of late-night infomercials, has seen its Google searches, traffic to its website and week-over-week purchases at least double since Ryan joined Mitt Romney's campaign.