Overstock is a fascinating case study on how to successfully pull off a brand switcheroo. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story
Rob Walker, Fast Company
Thu, 08/10/2023 - 9:30pm
Overstock is a fascinating case study on how to successfully pull off a brand switcheroo. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story