In 2016, Dillon Deaton responded to a lawn-mowing ad on Craigslist. It was posted by a woman named Arque Morgan who said she was a single mother raising her family in Durham, North Carolina, looking for some extra income. Deaton didn't have a lawn that needed trimming. As a photography student, he was more interested in Arque's story. (Dillon Deaton) "[Most people] are willing to talk if you are willing to listen," Deaton said in an interview.