Marketers have long told potential customers that if you used their product, it would do more than satisfy your consumer desires, it would make you into the kind of person you want to be.
CNN.com - Top Stories, CNN
Thu, 12/20/2012 - 11:47am
Marketers have long told potential customers that if you used their product, it would do more than satisfy your consumer desires, it would make you into the kind of person you want to be.