As we wrote earlier this year, OneRiot launched a social targeting service for mobile ads, that offers highly targeted ads within mobile apps. Similar to Klout's social influence score, OneRiot has developed a “social interest score” to define mobile audience segments based on social interest categories. With the new social targeting service, OneRiot allows advertisers to reach targeted audience segments on mobile, from busy moms to tech influencers to sports guys to fashionistas.

 

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