Jasper says it acquired 12 customers using its AI ABM workflow.Thomas Barwick/Getty ImagesJasper is a marketing platform that provides AI-driven strategies to its clients.The company is using emerging tech to target businesses interested in AI-based marketing products.This article is part of "CXO AI Playbook" — straight talk from business leaders on how they're testing and using AI.For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA.