The Omnipub Merger: The Competition Is From Integrators, Not Google

Most of what I have read this morning about the merger of these two giant ad firms has been tied to competing with Google. What? There is pressure for firms going directly to Google to manage a portion of their digital budgets. I agree with that, and the resulting commoditization of certain segments of the digital media business.

Topics:  google   merger   media   digital   firms   

 

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