Officials: Thousands lost cash in Ky.-based scheme Associated Press Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Published 12:16 pm, Monday, January 28, 2013 (AP) — Tens of thousands of people in the United States and abroad may have lost millions in what federal and state officials are calling a classic pyramid scheme being run by a Kentucky-based company. The company charged fees to consumers in exchange for allowing them to sell consumer goods such as satellite television service.