In an interview with Games Industry International, Oddworld creator Lorne Lanning is wary of how capitalism encourages constant, exponential growth and massive game budgets. Instead, developers should cater to niche audiences, making games for smaller, dedicated communities."As craftsmen, " Lanning said,"our opportunity lies in finding the niches where we know our audience, we focus on it, we listen to it, we respect it, we treat it with some grace."Publishers, Lanning says, have become much more risk averse because of the sheer size of the investments they are dumping into new games.