How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief Creative Director at Oatly, has an answer. In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oat drinks into a global movement focused on the development of a more sustainable lifestyle.
Oatly Went 9 Years Without A Marketing Team. Stupid — Or Wicked Smart?
Ioanna Lykiardopoulou, The Next Web
Thu, 06/16/2022 - 5:41am
BING NEWS:
- 'Wicked' Marketing Has Felt Eternal. It Also Raises Uncomfortable Questions.
Like with “Barbie,” Hollywood has spent heaps of money for endless promotions that serve its bottom line — and prioritize a certain consumer and film.
11/21/2024 - 9:45 pm | View Link - Ariana Grande Sparks Wicked Debate Online After Another Marketing Blunder
Ahead of the release of the Wicked movie in theaters, the feature film has been subject to some stumbling made with the marketing team. That now includes an apparent blunder made in an official teaser ...
11/17/2024 - 4:23 am | View Link - More
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