More than a year after competitor Dish launched its Sling TV live streaming service, DirecTV is following suit with the announcement of a new product called DirecTV Now. Details are sparse, but DirecTV’s parent company AT&T says that Now will include “much of what is available from DirecTV today — on-demand and live programming from many networks, plus premium add-on options.” Like many pay-TV providers, DirecTV’s associated app already allows subscribers to watch a wide variety of channels on their phones, computers, and tablets.