Fox has a new plan to stop people from tuning out during commercial breaks. Fox Network Group has a new plan to stop people from tuning out during commercial breaks. According to Variety, the company is planning a series of sponsored, dramatic shorts around the theme of overcoming adversity. The idea is that videos could generate revenue through sponsorships: A pharmaceutical company, for instance, might sponsor a video about fighting cancer, and an insurance company might sponsor a video about losing a limb.