Nielsen To Measure Roku Connected-tv Video Ads

Nielsen and Roku are working together to measure video advertising delivered via Roku’s 10 million players and smart-TV devices — a development the parties tout as the first connected-TV platform to offer audience guarantees that exist in traditional television. About half of the 250 most-watched Roku channels, including CBS All Access, already deliver ads, but...

Topics:  roku s   cbs all access   roku   nielsen   measure   connected-tv   video   ads   

 

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