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Bookmark or Share- Wheaties - WikipediaWheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes. [1]
- Wheaties 100% Whole Wheat Flakes Breakfast Cereal, Breakfast of ...Iconic cereal with 100 percent whole grain flakes. Also a good source of B vitamins and fiber. Helps keep you full throughout the morning. Wheaties is the original Breakfast of Champions, celebrating 100 years of 100% crunchy whole wheat flakes packaged up in the iconic orange box.
- List of athletes on Wheaties boxes - WikipediaIn its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different sports, and also team depictions.
- How Wheaties Became the ‘Breakfast of Champions’ - Smithsonian MagazineUsing a clever marketing strategy instituted by company president James Ford Bell, Wheaties promoted the cereal as a healthy breakfast option through its association with athletics and athletes.
- Wheaties Breakfast Cereal -15.6oz - General Mills - TargetWheaties is the original Breakfast of Champions featuring 100% crunchy whole wheat flakes packaged in the iconic orange, collectible box. Since the first athlete graced its cover in 1934, Wheaties has highlighted hundreds of champions in their sport and in their communities.
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