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Bookmark or Share- Global Social Media Usage Trends: 2024 Data AnalysisFurthermore, a strong correlation exists between age and social media engagement, with younger demographics, particularly females aged 16 to 24, exhibiting the highest usage rates. This trend underscores the importance of understanding the unique needs and vulnerabilities of different demographic groups in the context of social media usage.
- How Americans Use Social Media | Pew Research CenterRoughly eight-in-ten U.S. adults (83%) report ever using the video-based platform. While a somewhat lower share reports using it, Facebook is also a dominant player in the online landscape. Most Americans (68%) report using the social media platform. Additionally, roughly half of U.S. adults (47%) say they use Instagram.
- Social media demographics to inform your 2024 strategyMillennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024. In terms of daily time spent on social media , Gen Z tops the list with 35% using it more than two hours a day.
- Social Media Fact Sheet - Pew Research CenterExplore the patterns and trends shaping the social media landscape. To better understand Americans’ social media use, Pew Research Center surveyed 5,626 U.S. adults from Feb. 1 to June 10, 2024.
- The 2024 Social Media Demographics Guide - KhorosOur updated 2024 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic.
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