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Bookmark or Share- Market Share: What It Is and the Formula for Calculating It - InvestopediaMarket share is the percentage of an industry's total sales over a certain period that a particular company can claim. It is calculated by dividing total company sales by total industry sales.
- Market Share | Definition, Purpose, Types, Formula, StrategiesOverall Market Share. Overall market share pertains to the total sales of a company as a percentage of the sales of the entire market. It gives a broad perspective of the company's position in the entire industry landscape. It’s an essential metric for large corporations and conglomerates operating in multiple sectors. Relative Market Share
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