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Bookmark or Share- General Motors Marketing Strategy 2024: A Case StudyGeneral Motors (GM) has implemented a comprehensive marketing strategy that combines innovation, personalization, and strategic partnerships to establish its position as a leader in the automotive industry.
- General Motors Marketing Budget Returning To Pre-Pandemic LevelsGeneral Motors plans to increase its marketing budget in the coming months to bring it back in line with pre-pandemic levels, the automaker’s Chief Marketing Officer, Deborah Wahl, said this...
- GM Adding New Roster Of Ad Agencies - GM AuthorityGM is significantly shaking up its advertising partners, hiring an assortment of new creative and media agencies to handle several key marketing aspects while keeping some of the “old guard” ad...
- General Motors’ Marketing Mix (4P) Analysis - Panmore InstituteGeneral Motors Company’s (GM) marketing mix helps enable the growth of the business in the automotive industry. A company’s marketing mix or 4Ps (Product, Place, Promotion, and Price) specify the approaches and strategies that address the target market, based on the details of the marketing plan.
- Marketing, Sales & Service | Teams - Discover your purpose | General ...As a part of our marketing, sales and service team, you focus on the customer experience while growing brands, loyalty and software enabled services. Put your design, problem-solving and creative skills to the test in forming and challenging how customers experience our all-electric transformation. What’s it like to work at GM?
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