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Bookmark or Share- What Is Customer Data? Definition, Types, Collection, Validation and ...Customer data is the behavioral, demographic and personal information about customers collected by businesses and marketing companies to understand, communicate and engage with customers. In this installment of MarTech 101, we look at the basics of customer data.
- Customer data management — definition, benefits, and best practicesCustomer data management (CDM) is a strategic approach that businesses employ to handle their customer data. It involves the acquisition, storage, organization, and utilization of customer data. Through CDM, businesses merge data from various sources into a comprehensive view of their customers.
- What Is Customer Data? Types and How To Collect (2025)Customer data helps businesses understand what customers want from their brands, the specific products they’re searching for, and how they prefer to engage. Customer data can be broken down into three main types, each of which has its own collection method and advantages.
- Exploring Customer Data: Definition, Types & Usage - CMSWire.comThe definition of customer data is any first-party behavioral, demographic and personal information that organizations collect directly from their customers or obtain from a third party, such...
- What is Customer Data? - InformaticaLearn what customer data is and how you can use it. Discover actionable customer insights with customer data analytics and build better customer experiences.
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