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Bookmark or Share- This is how COVID-19 is affecting the advertising industryThere’s a rule of thumb in the advertising industry that ad spend follows any rise or fall in GDP. Over the last decade, as global GDP has risen 3-6% each year, the ad market has grown with it to around $646 billion USD in 2019. Pre-coronavirus, the ad market was forecast to grow to $865 billion USD by 2024.
- The impact of the coronavirus on the global film industry | World ...COVID-19 has upended the global film industry, halting film production and closing cinemas. Even before the pandemic, however, streaming video on-demand (SVOD) was having a huge impact on the industry. The pandemic is accelerating the ongoing transformation in movie production, distribution and consumption.
- How the media and entertainment industry is addressing systemic racismAdvertising, consumer products, gaming, music, social media and sports companies are also addressing racism in content. The murders of Breonna Taylor, George Floyd and countless others at the hands of U.S. police have sparked a wave of protests around the world, forcing corporations to take a stand against racial injustice and evaluate how ...
- 4 things to know about the future of media and entertainmentAfter COVID-19 slumps, the global entertainment industry is set to rebound, a new PwC report says. Online data consumption spiked 30% during pandemic. Many consumption patterns and consumer habits learned during the pandemic will become embedded. Live music and cinema are expected to bounce back.
- Understanding Value in Media: Perspectives from Consumers and IndustryIn an industry characterized by disruption, understanding how content creators, consumers and advertisers value media is key. Surveying consumers about their media consumption and payment preferences has been balanced by studying strategies adopted by media businesses and advertisers to improve their value propositions.
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