One of the biggest dilemmas for print and mainstream media today is how to transition from a free-for-all model to one where its users actually pay for the content they consume. Should each site enact its own paywall, forcing users to purchase a subscription to just that site? How about a pay-per-article solution, which would still require a separate login for each publication? A report in Italian publication La Repubblica last week tells us that Google might launch its own solution to this problem later this year and we have to admit, there might be few companies better positioned to take on this role than the one thought to be the reason for the industry's decline in the first place. Sponsor According to the article, the one-click payment solution will be called "Newspass" and would be available for Web, mobile and tablet platforms.

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