Senh: The big question is ad sales. It's not as easy Financial Times think it is. Historically, click-through rates for social networking and community sites (forums, chats) have been significantly lower than the average content site. Facebook and Twitter haven't shown that they've been able to move click-through rates up. Unless than can come up with a new form of advertising, it's gonna be tough for their revenue to improve significantly.
When I heard that News Corp was selling Myspace, I was curious about the price, what with Facebook being valued at $50B (or $75B on SecondMarket) and Twitter at around $5-7B.
I’m surprised that News Corp’s trying to sell MySpace for a relatively cheap price of $100-200M. Most recently, they wanted $100M in stock from Zynga, makers of popular Facebook app Farmville. They were reportedly only willing to offer $50M cash.