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Twitter changes business of celebrity endorsements

Twitter changes business of celebrity endorsements

Rapper Snoop Dogg gave props on Twitter to an ad for the Toyota Sienna minivan. Actress Tori Spelling linked to a website for rental cars. And reality TV star Khloe Kardashian soliloquized about the brand of jeans that accentuates the famous Kardashian derriere.

Senh: Now that Twitter's doing celebrity endorsements in-house, what's gonna happen to third-party apps that do the same, like Izea, Ad.ly and twtMob? They'll probably take a hit now that celebs can go directly to Twitter. Depending on how big Twitter's ad sales team is, the third-party clients will probably end up getting their leftovers.

 

After Being Burned in ’08, Republicans Embrace Twitter Hard for ’12

After the Obama campaign’s masterful use of social media in 2008, House Republicans have adopted Twitter as their karaoke microphone against the White House bullhorn.

Senh: I've noticed this on Wopular too. I've seen pro-Republican articles retweeted more often than their rival party's. Democrats don't seem to care, at least on this site. I think they were being a bit too complacent.

 

Randi Zuckerberg, on Her Own Now

Randi Zuckerberg, on Her Own Now

In August, Ms. Zuckerberg, 29, quit her job at Facebook, where she had been among the first two dozen people hired. Most recently, she was the director of marketing. In its early days, Ms. Zuckerberg was a buoyant presence, representing her reticent brother to an eager press. Later, she earned attention (not always favorable) singing at company functions with a band composed of colleagues. And she came up with the idea for Facebook Live, the social network’s video channel, which has featured interviews conducted by Facebook executives with Oprah Winfrey and President Obama. Now Ms. Zuckerberg has started her own business, R to Z Media, to help companies take advantage of social media.

Senh: I didn't know Mark Zuckerberg's sister also works in the company. That's pretty cool. I bet she's tired of her little brother ordering her around.

 

More Facebook friends linked to bigger brain areas

More Facebook friends linked to bigger brain areas

Scientists have found a direct link between the number of "friends" a person has on Facebook and the size of certain brain regions, raising the possibility that using online social networks might change our brains.

Senh: This doesn't mean that people with more Facebook friends are smarter than the rest of the population. It's the part of the brain that deals with social interaction. It also doesn't mean that if you add more friends, that area of the brain will grow bigger. They can't tell yet. All they could tell is that area of the brain is bigger for people with a lot of Facebook friends.

 

Web 2.0: Twitter Seeing Nearly 250 Million Tweets/Day; Over 100 Million Users

Twitter CEO Dick Costolo says his company is now seeing almost 250 million tweets every day, up from 100 million at the beginning of 2011. That’s a billion tweets every four or five days. Costolo made the comments in an on-stage interview with John Battelle at the Web 2.0 Summit in San Francisco on Monday night.

 

Google to kill Buzz, focus social efforts on Plus

Google to kill Buzz, focus social efforts on Plus

Google is getting ready to press the mute button on Buzz, an online social networking service that turned into a massive faux pas.

Senh: It doesn't make sense to have both. Althought Google+ is turning into Buzz, meaning it's pretty dead, even if there are a lot of users, most of them are probably inactive.

 

Larry Page: Google+ has 40 million users

After nearly four months, Google+ now has 40 million users, says Google CEO Larry Page.

Senh: Let's see if they can keep this going. Most of my friends have already abandoned it. The only ones who are still using it are just pimping their products. Google+ is a nice product - clean, sleak, and intuitive. The only problem is most of my friends are on Facebook, and they don't want to leave for a similar service. Google+ still needs a more compelling reason - kinda like when Facebook first opened up their API to developers.

 

Obama, Romney advisers do battle on Twitter

Obama, Romney advisers do battle on Twitter

The top campaign strategists for President Obama and Republican Mitt Romney are in a war of 140 characters or less, lobbing insults about each ...

Senh: Cool. Trash talking on Twitter.

 

After long wait, Facebook releases application for iPad, updates iPhone app

One of the big, enduring questions of the technology world: “When will iPad users get their very own Facebook app?” The answer is —now. Facebook is releasing an updated version of its iPhone application on Monday afternoon, one that’s also designed to fill out the larger screen of the iPad. Like the previous iPhone version, it’s free.

Senh: I don't understand the point of iPad apps for websites. You can access the web from your iPad, and the screen is large enough that you don't have to zoom in and scroll.

 

Facebook tracking prompts calls for FTC investigation

Facebook’s use of software that enables it to track users’ online activity after they log off of the social-networking site came under scrutiny in Washington this week, with lawmakers and consumer advocacy groups demanding a federal investigation.

 

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