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(Image from article: "Netflix kills plan to split off DVD rentals")

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Netflix kills plan to split off DVD rentals

Netflix kills plan to split off DVD rentals

Netflix is abandoning its widely panned decision to separate its DVD-by-mail and Internet streaming services because it would make them more difficult to use.

Senh: Props to Reed Hastings for listening to his users and reversing the two site decision. It takes guts to admit that you're wrong to the world. Together, DVD plus streaming, makes Netflix a much better proposition. They're also the only company that's able to do this. It differiates them from the competition.

 

Media Decoder Blog: Netflix Strategy Prompts Backlash

The company’s decision to split into two businesses has customers complaining that it is treating them badly.

 

Qwikster: Netflix To Split DVD Service Into New Business

Qwikster: Netflix To Split DVD Service Into New Business

In a post on The Netflix Blog that went up Sunday night, the company's CEO, Reed Hastings, announced that Netflix would split its DVD-by-mail service and its streaming-video service into two companies. The new DVD-only company, called "Qwikster," will be completely separate from the streaming business. Hastings also expressed contrition for the way the company rolled out its recent price hike, which alienated many customers.

Senh: Not sure about the name. It sounds like Friendster rip-off site. Separating the two services into separate companies will allow each to focus on their strengths. Although now, it seems like the streaming service is growing a lot faster than the DVD/Blu-ray service.

 

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