National Retail Federation | featured news

Holiday shopping season off to record start

Black Friday

If you make holiday shopping convenient, Americans will come in droves. It's estimated that U.S. shoppers hit stores and websites at record numbers over the Thanksgiving weekend, according to a survey released by the National Retail Federation on Sunday. They were attracted by retailers' efforts to make shopping easier, including opening stores on Thanksgiving evening, updating mobile shopping applications for smartphones and tablets, and expanding shipping and layaway options.

 

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