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It's easy to see why bookkeeper Linda Mortimer moved to the Florida Keys 20 years ago: the impossibly blue water, the year-round sunshine, a lifestyle so laid-back that every day is like a Jimmy Buffett lyric. What Mortimer didn't anticipate was falling in love – and then getting divorced less than two years after taking her wedding vows.

An inside source tells FOX411 that Gwyneth Paltrow has secret plans to shift her public image and become the next Martha Stewart. She wants to create her own lifestyle brands for women and families and cut back to doing one movie per year. Husband and Coldplay lead singer Chris Martin has even dubbed Gwyneth's appointments to plan her takeover of the lifestyle sector her "Martha Stewart meetings"!