The rapid growth of the mobile web is a force that could be disruptive to Google, a company who built their search engine for a desktop-based world. On the handheld, all bets are off. Anyone with an innovative concept for improving mobile search could gain ground, possibly even overtaking Google as the top search provider for mobile devices. But don't worry - Google hasn't been ignoring this trend. The company has been busy prepping various initiatives designed to get people googling from their mobile phones.