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Google sells Frommer's guides back to Arthur Frommer

Arthur Frommer

Arthur Frommer, the avuncular, erudite travel icon who 57 years ago inspired a generation of cost-conscious Americans to pack their bags with Europe on 5 Dollars a Day, is taking back control of his travel guidebook brand from Google and intends to resume publishing Frommer guidebooks.

 

Google to Buy Frommer's From Wiley Publishing

Frommer's

The acquisition, said to be worth $23 million, will expand Google's ambitions in the travel business. The search giant bought the Zagat local guide business last year.

 

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