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A VERY GOOD FRIDAY: #1 'Rio' Soars, #2 'Madea' Mans Up, #3 'Elephants' Steps Up

A VERY GOOD FRIDAY: #1 'Rio' Soars, #2 'Madea' Mans Up, #3 'Elephants' Steps Up

Twentieth Century Fox's Rio 3D may be about a bird, but Friday numbers show "it's holding like a rock," a studio exec just emailed me. Lionsgate's latest in Tyler Perry's franchise, Madea's Big Happy Family, looks soft compared to his others but it's not in very wide release and and its per screen average of $4,620 was the best of all the top-grossing pictures Friday... But overperforming is Fox's Water For Elephants based on Sara Gruen's best-selling book and written by Richard LaGravenese and directed by Francis Lawrence.

 

I Am Legend Prequel Update

Last week, we spoke to Francis Lawrence, the director of I Am Legend, who was on hand at an NBC event at the Television Critics Association press tour. Lawrence was there to help promote the new NBC series Kings, which he directed the pilot for, but we also spoke about the recently discussed I Am Legend prequel.

 

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