The New York Times's bizarre idea to perhaps double the price of its electronic edition for Apple's iPad — to $30 per month — is just the latest chapter in a long internal fight over pricing versions of Times Reader. Yesterday, we wrote about how the Times print circulation department wants to control the iPad edition and price it at $20 to $30 per month, according to a Times source, while the digital team wants control so it can charge $10 per month. Several commenters and email correspondents then asked why there's even a debate over pricing, given that the Times Reader already costs $15 per month to read on a regular computer, and the iPad NYT is essentially Times Reader on a different device.Why would the Times charge twice as much for the same thing on a machine without the keyboard and with a sharp touchscreen? In short, because of mounting fear over protecting the print edition, fears that raise the stakes in a long-running internal battle at the Times over how to price non-Web digital copies of the paper ala Times Reader. The dispute goes at least to the launch of Times Reader three years ago.
The New York Times's Ipad Fight Was Part Of A Longer Civil War
Ryan Tate, Valleywag
Wed, 02/17/2010 - 5:09pm
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