Jason and Mia Bauer of Original Crumbs Bakeshop.Crumbs Original Bake Shop The couple behind Crumbs Bake Shop said they don't regret selling it even though it eventually failed. Crumbs got so big, it was acquired by a holdings company for $66 million and went public in June 2011. The couple bought the Crumbs brand back again seven years after it went bankrupt. When Jason and Mia Bauer sold their iconic Crumbs Bake Shop in 2011, they thought they were leaving it in good hands.But two years later, the cupcake empire started to crumble, and eventually, Crumbs announced in July 2014 that it was closing all its stores and filing for Chapter 11 bankruptcy.It was a sharp reversal for the New York-based cupcake shop that started in 2003 with a single store in Manhattan's Upper West Side but went on to spawn a Y2K fad that spread around the globe.The chain offered over 75 flavors of cupcakes with unique toppings — such as a Girls Scouts Thin Mints option.Crumbs was eventually acquired by a holdings company for $66 million through cash and stock.
A New York Couple Who Saw Their Cupcake Empire Soar To A $66 Million Business Before Going Bust Say There's Never Been A Moment
htan@insider.com (Huileng Tan), Business Insider
Sun, 06/04/2023 - 6:05pm
Topics: crumbs original bake shop july york-based manhattan's upper west side y2k girls scouts thin mints june 2011.but crumbs gus lubin business august crumbs ip february us patent fischer enterprises instagram a the original crumbs originalcrumbs the jason mia bauer crumbs crumbs original crumbs bakeshop crumbs bake shop june mia business insider bauers crumb wework patent trademark office couple million moment cupcake empire brand eventually started years company public holdings acquired filing declined job enjoyed revived regret space selling build previous buy time post stores funding chain told unable cupcakes
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