How the league created six unique team identities in only a few months. When the Professional Women’s Hockey League (PWHL) began its inaugural season this past January, each of its six teams were represented solely by a color and city name. But this season, players will hit the ice with custom jerseys, unique logos, and team names to call their own—and fans can sport them, too, with new team jerseys available to purchase online now and in stores Thursday.

BING NEWS:
  • The new Professional Women’s Hockey League just pulled off a major branding feat
    How the league created six unique team identities in only a few months. When the Professional Women’s Hockey League (PWHL) began its inaugural season this past January, each of its six teams were ...
    11/12/2024 - 9:30 pm | View Link
  • Pro Women's Hockey League unveils home and away jersey designs for upcoming 2nd season
    The Professional Women’s Hockey League unveiled the home and away uniform designs for its six teams on Thursday, a little over three weeks before opening its second season. The uniforms were made and ...
    11/6/2024 - 11:01 pm | View Link
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