Netflix isn’t going out of business anytime soon, but the streamer is doing its best Bed Bath & Beyond imitation by slashing prices for its advertisers. The Wall Street Journal on Thursday reported Netflix lowered rates for advertisers and reworked its ad-sales deal with partner Microsoft. Gone are the days of CPMs (cost-per-thousand views) in the $45-$55 range; now it’s more like $39-$45. Also gone could be the days of Microsoft’s exclusive dibs as Netflix’s ad-tech partner; per WSJ, Netflix had early talks to sell ads through other partners.
Netflix’s New Ad Rates Reflect a new Reality: it isn’t Bulletproof
Tony Maglio, IndieWire
Thu, 07/27/2023 - 1:00pm
Topics: bed bath beyond wall street journal a netflix indiewire s netflix s standard arpu svod should netflix netflix s u.s antenna march netflix cfo spencer neumann q2 nielsen s the gauge youtube netflix microsoft cpms netflix s wsj cpm standard ads arm rates isn revenue subscribers percent bring partner share lowered reworked tier business reported average month company range partners level days sell
Welcome to Wopular
Wopular is an
online newspaper rack,
giving you a summary view of the top headlines from the top news sites.
Senh Duong (Founder)
Wopular,
MWB,
RottenTomatoes
MoviesWithButter : Our Sister Site
- "Expendables 4" Starts Shooting This Fall, Says Randy Couture at the Arnold Sports Festival more
- “Expendables 4” Gets Funding Interest from “Ip Man 3” Financier more
- "Ip Man 3" Distributor Suspected of Box Office Fraud, Parent Company Loses $200M in Market Cap more
- Yen Targets "Ip Man 4" for 2018 Release; Discusses Film with Director, Producer more
- "Ip Man 3" Shatters Expectations with $72M Opening [China Box Office] more