For the London Olympics, NBC has jumped over a lot of hurdles — a fractured audience, social media, delayed coverage — to find ratings gold.NBC's coverage of the London Olympics has blown away the most optimistic projections for audience performance in an increasingly fractured media landscape.
Nbc's London Olympics Ratings Defy Expectations
By Meg James, Los Angeles Times, Los Angeles Times
Sat, 08/11/2012 - 12:00am
Topics: 2012 olympics london olympics nbc olympics tv tv ratings
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