Nbc's London Olympics Ratings Defy Expectations

NBC Olympics Ratings

For the London Olympics, NBC has jumped over a lot of hurdles — a fractured audience, social media, delayed coverage — to find ratings gold.NBC's coverage of the London Olympics has blown away the most optimistic projections for audience performance in an increasingly fractured media landscape.

Sections:  news   sports   entertainment   
Topics:  2012 olympics   london olympics   nbc   olympics   tv   tv ratings   
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