Like most 75-year-olds, NATO needs some help reaching out to the younger generation. The military alliance is this week wrestling with such heady topics as the eventual accession of Ukraine and the ailing health of the octogenarian U.S. president. To stay relevant in the modern era, it has turned to a group of 20-something influencers to spread its message. The North Atlantic Treaty Organization invited 16 content creators from countries including the U.K., Germany and France with followings on TikTok, Instagram and other social-media platforms to attend its summit in Washington on July 9-11.
Similar Stories to Nato Turns To ‘tony P’ And Other Social Media Influencers To Reach Gen Z on Bing News
Laura Dhillon Kane / Bloomberg, Time: World
Tue, 07/09/2024 - 7:30pm
Topics: ukraine the north atlantic treaty organization u.k germany france instagram u.s defense departments generation z president donald trump republicans european peyre-costa d.c 🇺🇸capital united states #natosummit nato nato july ldquo;creators nato public forum brussels april ldquo;our canadian round sat prime minister justin trudeau&rsquo ldquo;i state department ldquo;we nato summit anniversary.&rdquo nato u.s the he at tiktok washington july state d.c polcari nato&rsquo round influencers reach social media content it’s alliance people invited group spread program channels terms opportunity spokesperson younger week young including message interview email social-media importance convey power video traditional
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