Facing a fork in the road for Mountain Dew’s brand, Pepsi Co went back to the soda’s roots as a hill-born mixer for moonshine. A rolling river. A burst of sunshine. Mountains. Evergreens. One stray citrus leaf. In some ways, the new Mountain Dew logo and brand system looks more like an advertisement for the National Parks than a soft drink, and it marks a massive departure from the razor sharp logo the brand has used since 2009. The new wordmark spells out the brand’s full name again, with curves that flare the M in “Mountain” like a classic boot-cut jean.