Off Interstate 15 is the 173,000-square-foot distribution facility and headquarters of Monoprice, an online store which is trying to thrive by selling the electronic esoterica that carry a hefty markup at brick-and-mortar retailers. Stuffed into one corner of the facility is a small physical store where you could pick up an HDMI cord - the critical component everyone needs to connect modern TVs to a set-top box - for $3.61. The company's strategy is "whatever product category we're in, we offer the highest quality at the lowest price," said Barrington Research analyst Joe Janssen. Good reviewsThe company has received praise from tech sites Cnet and Gizmodo in head-to-head tests that showed its cables performing as well as far more expensive brand names available at retail stores. While Amazon offers its own brand of low-cost electronics accessories, called Amazon Basics, with prices in the same ballpark as Monoprice, the Seattle tech giant also sells higher-priced cables, such as $35 Monster-branded HDMI cables. When an order comes to the Monoprice distribution facility, an automated system identifies the size of shipping box needed, and it's put on an assembly line of sorts that runs on metal rollers through the facility.
Monoprice Sells Its Electronics Supplies At Deep Discount
Orange County Register, San Francisco Chronicle: Business
Sun, 04/20/2014 - 6:55pm
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