Mobile gaming is the way to go Electronic Arts, for example, on Thursday is officially releasing "Real Racing 3," a free mobile social game that steers the Redwood City company right into the path of social games leader Zynga, which is also ramping up its mobile game development. [...] the field is getting crowded, as both big companies and smaller independent game makers rush to take advantage of what has become a new gaming platform. People spent more money last year on games through Apple's App Store and Google Play than on games for traditional handheld gaming devices, according to a report released last week by research firms App Annie of San Francisco and International Data Corp.