Entertainment news reporter Matt Mitovich, a TV Guide veteran who is currently Executive Editor of TV News at Fancast.com, is the first major hire to join Michael Ausiello in launching a new consumer TV-focused property with media and publishing company MMC. The new consumer TV website will debut in January 2011. Starting November 29, Mitovich's role will be to assist Ausiello, the site's Editor-In-Chief, in developing this new TV property and defining its editorial plan.