Similar Stories to Mid-movie Ads Could Be Coming To A Streaming Service Near You on Bing News

The hot new product at the TV upfronts, where advertisers decide where to spend their money, was the movies.

Topics:  tv   
BING NEWS:
  • AI's role in delivering ads on streaming platforms is starting to emerge
    Streaming services, which already have loads of data on consumers, can use AI to target viewers much like Instagram.
    06/27/2024 - 1:00 am | View Link
  • U.S. Consumers Continue to Shift to Streaming Media Services and Are Showing Greater Appetite for Personalized Ads
    REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company YouGov, today announced the ...
    06/25/2024 - 7:00 pm | View Link
  • The Future of Streaming (According to the Moguls Figuring It Out)
    Who will survive? Die? Thrive? And how? We talked to nearly a dozen top media executives and asked them to predict what lies ahead.
    06/21/2024 - 10:00 pm | View Link
  • Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Scrambling (EXCLUSIVE)
    Disney is trying to snatch advertising commitments in the TV upfront with steep discounts in streaming-ad rates, and the move nettles media rivals ...
    06/20/2024 - 4:20 am | View Link
  • Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers
    Streaming services are leveraging their place in the American living room to offer advertisers a piece of their home screen real estate.
    06/19/2024 - 12:32 pm | View Link
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