While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also following Nintendo's branding strategy.
Stories Related to Microsoft Discusses Wii-esque Project Natal Branding
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Fri, 10/16/2009 - 3:21pm
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